New web portal allows convenient and quick direct mail designing and ordering.
Omniva and printing service provider Pagerr created the portal, where smaller companies can conveniently and quickly order direct mail to introduce their products and services to the local communities.
Omniva head of advertising services Kristi Purge says that direct mail as a marketing or communication channel has thus far been the playing field of major clients who communicate directly with account managers. “We nevertheless wanted small businesses to also have a fast, convenient and smooth option to deliver messages in their area,” Purge said. “During the first coronavirus wave, small businesses became more interested in direct mail because the entrepreneurs wanted to inform their communities of their continued business activities or available home delivery services,” Purge described.
According to Pagerr service manager Rudolf-Gustav Hanni, the new collaboration has a small environmental impact because the leftover printing service paper is used by adding the orders to the unused paper. “Our printing partners always have a certain amount of paper left over that ends up in recycling. In cooperation with Omniva, we are using these leftovers in direct mail delivery, and thus offering a more environmentally friendly printing solution,” Hanni said. 
In addition to ordering direct mail, the web environment lets you design the materials to be posted – the self-service environment contains the tools for designing.
Direct mail is an excellent marketing channel for both new and experienced e-merchants to deliver information about your e-store service updates and convenient user options to those who do not follow digital channels daily. Similarly to digital channels, direct mail advertising has an affordable contact price and wide coverage and allows you to focus on very precise target groups.