Omniva’s new visual identity caused a storm among the Estonian public. In many ways, this was due to the mistake of a media publication, as
Month: February 2022
ALVAR JAAKSON AND LESLIE LAASNER KNOW HOW TO CAPTURE THE CUSTOMER AND TALK ABOUT THE POSITION OF CLASSIC ADVERTISING CHANNELS IN THE DIGITAL AGE
Alvar Jaakson and Leslie Laasner from the creative agency Utopia discuss the role of classic advertising channels in a digitalising world. At the end of
IRINA PODOLSKAJA: WHAT TO KEEP IN MIND WHEN MAKING MEDIA PLANS AND CONSIDERING A DIRECT MAIL CHANNEL
Irina Podolskaja, Strategy Manager at the Intense Growth HUB, talks about the issues to consider as a marketer when commissioning, creating, or approving media plans